Not only would surfers and paddlers in canoes and kayaks benefit from a surf wave, the community would prosper from increased tourism and a more vibrant downtown! 

 

• Waves are a long lasting resource for the community providing a vibrant and happy place for all ages

• The areas around waves become natural and positive cultural gathering spaces 

• An increase in the number of people visiting Cambridge from all over Southwestern Ontario will in turn benefit many businesses large and small (food and drinks, lodging, entertainment etc.)

• Good waves create millions of dollars in new economic activity 

• Potential for new businesses (outfitters, lessons, clubs)

• The paddling community encourages a clean, vibrant waterfront

• A fun way to unify the community and build a strong downtown core

• Free entertainment watching the surfers from the river bank